Trademark Basics: What Every Small Business Should Know Now, Not Later

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Event Details

If you are considering applying for a trademark but are new to the process, this program is for you. U.S. Patent and Trademark Attorney, Jason Lott, will will discuss the following topics:

  • how trademarks, copyrights, patents, domain names, and business name registrations all differ
  • the benefits of federal trademark registration
  • why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark
  • the importance of doing a complete search and whether an attorney should be used
  • information on what the USPTO does in the federal registration process
  • how to get free and reduced-price legal help when applying for registration

Accessibility

Need disability-related modifications or accommodations? Information and program content can be made available in alternative formats upon request by emailing JFRogers@sandiego.gov.