Trademarks 101

Age Group:

Emerging Adults, Adults, Older Adults
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Event Details

Whether you're a business owner, entrepreneur, or simply curious, this 60 minute course will equip you with the foundational knowledge you need to navigate trademark protection effectively.  

Trademark Basics: 

  • Understand trademarks and their differences from patents and copyrights. 
  • Explore real-world examples and the scope of trademark protection. 
  • Discover the benefits of registration and how to use online trademark tools. 

Navigating the Trademark Process: 

  • Get a step-by-step overview of the registration process and timeline. 
  • Decide if you need an attorney and learn how to track your application status. 
  • Understand examination, approval, and maintenance of your trademark. 

Preparing to File Your Trademark: 

  • Learn the importance of searching for similar trademarks and the application requirements. 
  • Understand costs, filing bases, and how to accurately categorize your goods and services. 
  • Avoid common pitfalls with tips on drawings, specimens, and common application problems. 

Accessibility

Need disability-related modifications or accommodations? Information and program content can be made available in alternative formats upon request by emailing JFRogers@sandiego.gov.